UX Manager focused on scaling UX teams and Design-Ops for enterprise products. expertise in accessibility and AI-enabled UX.
I design and lead digital products that make complex systems clear, useful, and human. With 20 years across healthcare, retail, HR, and regulated sectors, I blend UX, product strategy, design ops, and leadership to build better products and stronger teams.
I’ve worked with:
Making UX Work Smarter: Centralising Design to Align with Business Priorities
Boots Pharmacy Order Tracking: A Sprint Towards Clarity
Hands-on UX MANAGER focused on motivating teams and creating the energy needed to turn user insight into meaningful innovation.
Creating a remote therapy experience for clinicians and patients during COVID-19
Translating a New Brand into a Seamless Website Experience
“I have found Simba to be a great support whilst I begin my product career. Simba’s deep knowledge of our systems and his ability to provide insightful perspectives have helped me approach challenges from new angles. Whenever I have needed support or guidance, Simba has been available—whether that’s offering advice, sharing expertise, or implementing quick changes when required.
The change request project, which was particularly challenging due to it being my first project and the unexpected departure of our UX designer, Simba’s expertise in HRM and People-first helped keep the project on track.
I look forward to working with Simba on the next phase of business processes and the guidance he can provide to get the best possible solution for our customers.”
— Sara Crocker, Product Manager
“He is open to change and was eager and honest in discussing the ideas presented by the team. A big plus for the work on Authority To Recruit project, we had plenty of meetings and design discussions to make developers work easier, maintain the highest UX standards, and deliver the feature on time.”
— Krzysztof Samson, Senior .NET Developer
“Simba is a great person to work with, who consistently demonstrates exceptional confidence and subject matter expertise, making him the go-to resource across HRM team members. His engaging communication style fosters collaboration and encourages open and honest discussions, while his willingness to explore new ideas and challenge the status quo drives thought provocation and inspires innovation across the whole team(s). He regularly contributes insightful perspectives, helping shape strategic direction of features and providing the team with an added dimension to their thinking.”
— Ian Daykin, Senior Product Manager
“Having worked with Simba on numerous projects, he has consistently demonstrated the ability to balance stakeholder expectations and business priorities, whilst remaining focused on delivering robust user experiences for customers. His knowledge of the PeopleFirst platform allows him to work effectively across a wide range of teams, providing continuity for product owners and developers he collaborates with.”
— Robert Eurby, Senior Web Engineer